Marketing Board (KMB), Convenor Heinz Lux - KNX Association cvba, is responsible for the marketing strategy of the KNX standard, including the communication and promotional activities of KNX Association around the KNX standard. KMB is the ultimate KNX Marketing Decision Body. KMB is also responsible for the activities undertaken in the different markets by the national KNX groups.

 

Target group: All KNX related target groups (i.e. installer, planner, architects, NG, end-user, etc.)
Requirements for participants: High experience and driving force in marketing and communication.

WG New Members

 

This workingroup is responsible for the marketing of the KNX Association and its standard KNX, focused on acquisition of potential new members.
Target group: New members.
Requirements for participants: Promotor

 

WG Professional Market Partners

 

This workingroup is responsible for the marketing of the KNX standard focused on the existing applications for Home and Building control.
Target group: Professional market partners (Electro, HVAC)
Requirements for participants: Product manager

 

WG National Groups

 

This workingroup is responsible for the marketing of the KNX Association and its standard KNX, focused on creation of concepts for marcom activities, towards the national markets based on the KNX international marketing strategy.
Target group: Nationals Groups.
Requirements for participants: President of the KNX national group

 

WG New Markets

 

This workingroup is responsible for the marketing of the KNX Association and its standard KNX, focused on the new application concepts mainly for Home control system networks.
Target group: House hold appliances, audio and IT sales channels as well as the end-user.
Requirements for participants: Product manager.